🔗 Omer: you are what you launch: how software became a lifestyle brand
they don’t just ship features anymore, they ship vibes. onboarding becomes a performance. the ui is the brand. the founder’s blog post is the manifesto.
it’s not about what the software does.it’s about who it’s made for.
I guess this shouldn’t be surprising. Software construction is like any other human endeavour, where the person making it puts a bit of themselves into it. How can they not? But I enjoyed how this essay explored this phenomenon.
Via: Jim Nielsen’s Notes