This sounds ominous. Does this mean more unsolicited push notifications in iOS or promotional crap added to Apple Maps? As someone who aims to not know when an F1 race is happening, it's a good indication that an iPhone is not for me.
Also, F1 in Apple Fitness? How’s that going to work? Maybe F1-related routines. “Run in a circle like an F1 car! Quick, bend over like your refilling or changing tyres.”