Random luncheon thoughts wondered to the App Store, and how many users think that mobile apps all come from Apple. But isn’t that understandable if every App Store listing looks the same? Same colour scheme, same font, same layout. Only thing that is distinguishable at a glance is the screenshots and maybe the logo.

Apple likes to tout, at least in some contexts, that app developers are important to them. So would they even consider allowing developers to change the appearance of their app store page listing? Would one listing with a red background and another with serif fonts give a greater impression to users that these are very different apps from different developers?

I don’t know, and I’m sure Apple will never allow this. I imagine it’s beneficial to them to consider app developers as just one more commoditised supplier (I don’t agree, of course) and I think the general impression that all the apps come from Apple helps them believe this.