🔗 How many MacBook Neo buyers would have bought an Air before?:

My suspicion is that the majority of those buyers are going to be new to the Mac. However at least some percentage are going to be people who would have bought an Air previously

I don’t know. I wonder if these are Apple people that wouldn’t have bought anything at all. If one already has a primary Mac, and wants a secondary that’s a little more capable than an iPad, a MacBook Air feels just a little too much. The Neo feels like it’s just enough computer for this sort of role.