Is it really necessary for Amazon to prefix AWS services with “Amazon” or “AWS”? It’s not SQS, it’s Amazon SQS. It seems a little redundant to me. Maybe they’re leaving the door open for third party vendors to offer their services in AWS as well. 🤷

@skoobz I guess if there’s an opportunity to remind customers of your brand, they’ll take it. “Amazon AWS SQS by Amazon, available only in AWS.” 😄

@vincent Seems to be some kind of Zeitgeist, too. Apple‘s older brands are standalone (and better) names like Lisa, Mac, Newton, iPod, iPhone and iPad.

@vincent Yeah, tech companies seem to love doing this. I’m sorta willing to give Apple a bit of pass here since they tend to offer their stuff alongside things from third-parties; whereas with SQS, you’re really only use it within AWS, which is only stuff from Amazon.