🔗 Who killed Google Reader?

Interesting piece from the Verge about the rise and fall of Google Reader, which was killed 10 years ago. I wasn’t a big Google Reader user, and I still believe that the death of Google Reader was ultimately good for the RSS format. But I know how much people loved using it and how devastated they where when Google decided to pull the plug.

One thing that caught my eye was the executive’s comment about working on Google Reader being a waste of the engineers' careers. Taking the comment at face value1, it doesn’t seem like a waste at all. Sure there were “only” 30 million users of Google Reader, but it’s obvious that they were passionate users of the service. And it would’ve been an honour working on something that elicit such a strong emotional response from your users, let alone being the one that started it all with the original prototype. I can’t imaging getting that same buzz by one of the thousands working on Google Search or Google+.

  1. I’m guessing the comment was slightly coloured by the fact that the person making it wasn’t too keen on Google Reader. ↩︎