John Gruber in his article about Llama 2:
Second, I’m glad to see Facebook drop their awkward “LLaMA” letter-casing style.
Reminds me of when I once worked at a company that sold a product called “Project MeNtOR”. The capitalisation was important: it was the only way in which the name could be trademarked. I didn’t have much to do with that product but I feel sorry for those that had to write the name in emails or marketing copy, or even the product itself (it was a delivery process, which means lots of binders with documentation). Hope they had a keyboard macro handy.