There’s no such thing as a finite number of niches. People are doing, watching, and supporting interests that would’ve never crossed your mind. The internet is a really large place.

This epiphany came to me today as we were discussing, of all things, TikTok videos. I don’t use TikTok myself, but I work with people who do — or at least are more clued in to what goes on over there than I am1 — and it was quite eye-opening to hear what people would support.

  1. Generally not a hard thing to do. ↩︎