Leon Mika

Leon Mika

Some thoughts on Apple Subscription Podcasts offering

You’ve probably seen the blog post outlining the details of Apple’s new Podcast Subscription offering. The latest post from Daring Fireball has a link to it if you haven’t seen it on Twitter already.

After reading this, I’m not sure who would choose to go with Apple’s Podcast hosting. Money aside, it looks like another case of Apple mediating the relationship between host and listener, not to mention keeping subscriber content exclusively on Apple’s app.

The easy money doesn’t sound like it’s worth the cost of independence that comes from publishing shows on the existing open podcast ecosystem. Sure it would be harder — you’ll have to build your audience yourself, and it will likely take some time before you can get sponsors or a membership program — but the benefits that come from independence sound to me like it would be worth it. And once you have the audience, the support will follow: just look at Dithering, ATP, and Relay.

I hope podcaster’s realise this. There’s a good thing here: podcasters connecting directly to listeners via the open web. I don’t want one more large company coming in to wreck that.