There are two people, and each one has the same problem that they want to get solved.

The first person chooses the option to pay $10 a month, and all they have to do is sign up to a service that will solve the problem for them. The service they sign up for takes care of the rest.

The second person chooses the option to pay $15 a month, 20 hours of work to get something built, and an ongoing commitment to keep it maintained.

Guess which person I am today.